Baselworld 2014 - Reaction to smartwatch boom: AHCI to switch focus on electronic watches!

Mar 31, 2014,12:30 PM
 

In a rather unexpected and unprecedented move the world-famous association of independent watchmakers, l'Académie Horlogère des Créateurs Indépendants (AHCI), today revealed what insider believe to be one of the most industry-shaking decisions the group enacted in its entire existence:

With immediate effect, AHCI members are required to 

"...advance the art of electronic timekeeping, in a way that reflects and develops the concept of fine watchmaking and the spirit of creative freedom the AHCI is known for. AHCI members are expected to engage into respective project and/or start producing electronic watches at their earliest convenience, but not later that after the summer break of 2014. [...] The overarching goal is to demonstrate our capabilities right in time for our 30th anniversary year 2015." [excerpt from AHCI Press Kit]

The decision was arrived at after critical evaluation and intense debate. The main rationale for the this move is seen in the fact that independent watchmaking is under pressure from several angles: For one, the main industrialised watchbands are offering more and more daring movements and watches worthy the AHCI badge, and on the other side it has to be recognised that the emerging trend of smart watches still seeks an answer.

AHCI veteran Paul Gerber notes: 'I don't see myself programming timekeeping apps or creating cool cases for iPhones. Besides, I only use Windows phones where developing both products are futile due to lack of a significant market anyway!'  Paul is seconded by further AHCI members: 'The is a vast open and underdeveloped space of fine electronic watches which usually show little of the shiny haute horlogerie conception', Kari Voutilainen says. 'I always have been considered the infant terrible of the AHCI, often ridiculed, but  this time I could prove I was indeed right on track, already over 10 years back', adds Vianney Halter, and proudly shows off one of his HTO watches:


But how do AHCI watchmakers see their contribution to the new direction of their homeland? We had intense discussions behind closed doors, and after  quite some convincing effort a few master watchmakers agreed to let us glimpse into their treasure chests!

Let's start with Kari Voutilainen:

Kari is one of the gods of finest watchmaking, so for him entering the world of batteries and stepping motors seems to be particularly difficult. But being finish by birth adverse weathers are nothing to fear. Voutilainen has a running prototype movement just completed, and the family ties to his previous work readily visible:




'I am glad to be able to make use of my existing movement parts', Kari says, 'so adaptation is not that painful to me. However, I am not at all satisfied with the finish of high end batteries available today on the market, so I will have to finish them in my atelier.' Rumor has it that a certain group of Northern Californian collectors already commissioned the first batch of the Kari Voutilainen 'Tesla' watches, but with the specific custom modification of covering the battery with an unused mainspring barrel. That would solve the battery finishing problem for generations to come…

Known for not being afraid to tackle challenges that are up to now considered being unsurmountable, AHCI member Thomas Prescher approached electronic ticking his very own way:




His 'Captain Nemo Submer-lectro'  makes the best of the new situation and transforms the necessary batteries into integral aspects of the design. Prescher makes the point that there is actually no point in hiding the new electronic nature of the watches, instead, makers should be honest and frank about it. 

He goes as far as to identify new areas of watchmaking independence: 'Who knows when the two quasi-monopolists for batteries, Duracell and Energizer, is deciding to cut supply to small watch brands? You better are prepared, and this is exactly what I will be!', and then he shows us a working (!) prototype of his new in-house fuel-cell which will be compatible with the Submer-lectro:




With a history as captain of a German army vessel Thomas Prescher admits that his new nautical themed and fuel cell powered watch is like seafarer's dream to him: 'Its like steering your own submarine!' He notes however that as of now the costs for a set of these cells is prohibitive. Prescher is in negotiations with other watch brands, notably his friend Max Büsser, to establish common standards for watch fuel cells that ensure interoperability. Another avenue he is considering is a rental or even a lease-and-lease-back scheme.

But this all only the start of a medium term future. Watchmakers need to familiarise themselves with completely new skills. This is where Paul Gerber steps in. Involved in training of watchmakers since several decades, Mr Gerber took up the task to develop curricula for future generations of watchmakers.




Already as of the upcoming semester at the watchmaking school of Grenchen, aspiring horological pupils can enrol in a first specialised course in electronic timekeeping. in line with the AHCI's new guidelines the focus will be in the development of new movements. Like with the standard courses, students will work a lot with school movements.

Paul Gerber is testing in his atelier various candidate movement kits, which is currently evaluates for their utility in training programmes. If it weren't for all these electronic parts, there is actually little difference to the movement kits of the past:




A kit called 'Motor W2 C' is the current incumbent. It is sufficiently complex, the parts are widely available and it contains internal monitoring indicators. Paul Gerber is particularly satisfied that the kit is powerful and flexible enough to be amenable for modifications such as the addition of further complications - an important aspect since such improvements are part of the final examination watchmakers have to pass!




Initial results and further details shall be discussed in an upcoming event co-orgnaised with the , entitled "Les smartwatches une opportunité pour l'horlogerie suisse?"  (engl.: Smartwatches, an opportunity for the Swiss watchmaking industry?).

Any critical voices? You bet! Nobody else than finishing guru Philippe Dufour refuses to follow the new directives: 'If we cannot any longer communicate to the market the intrinsic values of the finest watchmaking products we create I'll have no alternative than to cancel my AHCI membership with immediate effect', Dufour says. 'I even consider opening a last 10 slots for my blockbuster Simplicity watch, for a final 'Simplicity HEP' * edition!'

These times are indeed full of suspense - more to come very soon!
Magnus

*) HEP=l'horlogerie est perdu (=watchmaking is lost)


This message has been edited by Ornatus-Mundi on 2014-03-31 12:35:52


More posts: DufourPaul GerberPrescherTeslaVianney HalterVoutilainen

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Comments: view entire thread

 

Why if I didn't know better...

 
 By: aaronm : March 31st, 2014-12:42
I'd wonder if it's just past midnight in your current timezone ;) Some fine work there! A

Kari Voutilainen

 
 By: cory : March 31st, 2014-13:06
If anyone can make a electronic watch look sexy with a high finish, KV can. This is an interesting time for AHCI.

Great "breaking news" report

 
 By: amerix : March 31st, 2014-13:18
I actually have a HTO in red which I use daily to wear or as part of my control system. But this one in green --- melts my heart away. Thanks for your savage satire! Amery This message has been edited by amerix on 2014-03-31 13:24:37

Very funny - great pic's

 
 By: gadgety : March 31st, 2014-13:48
Very funny. Somehow I figured the whole watch world is in Basle at this moment in time, and the date hadn't yet arrived.

Very Interesting...

 
 By: SALMANPK : March 31st, 2014-14:11
Thank you for sharing. S

Oh great highly finished and stylish Quartz watches!!!! Wait! What.....

 
 By: Ronald Held : March 31st, 2014-14:42
Do you mean this is an April Fool's joke?

I'm only interested if I can lay my hands on a triple-axis battery....

 
 By: Darren : March 31st, 2014-15:11
to neutralize the effects of gravity on the electric timepiece. I'm worried about accuracy, so let's get the fuel cells rotating. Enjoyed this "breaking news" piece quite a bit! Darren

Our dear Magnus

 
 By: Gary G : March 31st, 2014-15:17
You have managed to "out-pplater" our friend pplater! You had me going through the photo of the HTO, but the at the Peseux 260 with battery I started to laugh -- loudly. Happy April 1 to all! Best, Gary G

You couldn't dream this stuff up

 
 By: Spellbound : March 31st, 2014-16:43
Absolutely brilliant !!! Even down to their reactions ! I especially liked the Paul Gerber "reaction" and ofcourse Philippe Dufour ! It was the "Captain Nemo Submer-lectro" that had me laughing out loud. Very elaborate, bravo ! Thankfully we don't have to... 

While going through your post..

 
 By: fernando : March 31st, 2014-20:56
I was thinking of playing a trick with one of my friends and you got to me first with this one! Well done! :) fernando

Early April fools?

 
 By: takashi78 : April 1st, 2014-02:45
Please tell me its early Aprils Fool.....no? I stand by PD on this one.

Amazing! Unbelievable! Audacious! Funny......

 
 By: Sandgroper : March 31st, 2014-23:44
Anyhow I am in the line for the Simplicity HEP, definitely:) Cheers Francois from Down Under

Finally, A Voutilainen I can afford...

 
 By: patrick_y : April 1st, 2014-00:14
On the downside, this is band news. Even the AHCI independents are going Quartz... But there's a silver lining. I can probably finally afford a Voutilainen. This is good news. Good news indeed. Once the tech company executives hear about these smart watch... 

I am not so sure Patrick...

 
 By: Ornatus-Mundi : April 1st, 2014-00:36
as the largest proportion o movement elements still have to be finished to Kari's standard. Plus, Kari makes the point that also the battery, a non-serviceable part, will need to be finished. These are actually recurrent costs that increase the service co... 

I want my batteries to have engravings...

 
 By: patrick_y : April 1st, 2014-00:45
I'm going all out on this one. No disguising my battery powered watch with a mainspring barrel cover. That would be less than genuine. Mine will have the battery be proud. I want disposable batteries custom finished to my specifications; the entire batter... 

Oh no

 
 By: Gary G : April 1st, 2014-23:24
You have revealed the next secret commission of the NorCal group! We will have to go back to having our meetings in secret underground bunkers :-) Best, Gary

Exactly a discussion I had with my AD

 
 By: Mark in Paris : April 1st, 2014-02:07
I was thinking about Indie's work when the HM5 was launched (after the Amida watch from the 80's) and thought, as it looked like the GP "casquette"electonic watch too, that brands like MB&F or Urwerk could easily integrate in their collection an elect... 

AS I already had a thought about that

 
 By: Mark in Paris : April 1st, 2014-06:15
I missed the 1st/04. I hate you!

Since your post isn't

 
 By: Ares501 - Mr Green : April 1st, 2014-02:33
dated April the 1st alI can say is hell is freezing over Best D

Awesome article on the future of horology

 
 By: cisco : April 1st, 2014-04:29
I laughed so much on the voutilainen photo and the Gerber, fantastic job :D :D :D François

Some great insights!

 
 By: walidk : April 1st, 2014-05:02
Must say, that Prescher is super cool. I had no idea that the Nemo Sub's time indicators acted as a battery storage for an in-house fuel cell unit in case the watch runs out of juice... ingenious;) Loved (and laughed through) every bit of this lighthearte... 

Fantastic!

 
 By: vernon : April 1st, 2014-10:25
Great piece of work - I' still giggling! Surprising how far down I read before I realised....duh! Vernon

Happy April fool's day!!!! - but PARTLY true!

 
 By: Ornatus-Mundi : April 1st, 2014-11:27
as many have guessed - this was a hoax. But not entirely: some of the 'facts' I presented were fiction (Kari Voutilainen, Thomas Prescher), but other facts stay true: - of course Vianney Halter produced quartz watches under his 'HTO' brand - the workshop ... 

Absolutely fascinating

 
 By: Spellbound : April 1st, 2014-16:57
Interesting to see how this plays out. Fascinating that Silicon Valley has tried to lure Swiss talent away. I am excited at the prospect of seeing a meticulously crafted smart watch but fearful that the younger generation may wholeheartedly accept smart w... 

I've heard that there is a new quartz Sarpaneva coming ...

 
 By: cazalea : April 2nd, 2014-13:37
where the batteries fit into the moon face receptacles. A replica of the current moon face appears magically on a tiny LED display fitted onto each of the batteries (alternatively you may choose custom engraving of the battery itself). This movement was a...  

Loved this

 
 By: SethRL : April 7th, 2014-18:42
Hilarious - and loved your explanation email even more to set things in (relative) context.