It was my pleasure to spend time with Felix Baumgartner of Urwerk. Felix has steered his company from small beginnings in the mid 1990’s, through the early days of the explosion of independent watchmaking and has created a niche specializing in novel disp...
Urwerk's creations are not for everybody, but once they hook you, you are hooked forever. Thanks for sharing. Vte :) PS: you forgot to ask him about the jump from the stratosphere. :)
developed. Although I like the more recent designs, I still cannot get my head around the more complex telling of time that introduces more inefficiency into the mechanism and the watch. Just does not make sense in my book even if the watches themselves l...
and I feel sure that Urwerk belongs somewhat more to the latter category - although the concept of "techno-jewelry" is not far behind! Some aggressive naming and marketing of their models - after deadly creatures and man-made destructive things for the po...
Felix was engaging and interesting and was very 'comfortable' with his space in the industry. He really enjoys what he creates. I think that comes through in the discussion. I have a little more material from this meeting, so stay tuned for a nice surpris...