Progressive unveiling...

Following a few comments on "teasers" in this Forum, allow me a few words. When I follow a brand, I like the intellectual challenge of wondering what their next piece will be. Take what Urwerk just posted on what seems to be called Tornado. I love to get that info three months before launch and wonder what this fantastic team is cooking up for us ! It gets my heart racing and my brain into overdrive ! Would I prefer to get just the image of the watch in three months during its launch ? Personally no.  I actually like getting that sneak peak.
 
Based on the good old principle my father taught me of “treat others like you would want to be treated”, I have indeed taken the habit of unveiling a part of our new creations a few weeks before the launch date. Am really sorry if this offends some of the community which you all know I deeply respect and appreciate, and hope you therefore understand better why we do this.  

I do read, and take to heart your thoughts and suggestions and thanks again to all who have been following our creations !

Warmest regards,

Max