Previously the ten PuristS 10th anniversary watch editions were announced in two parts.
Part 1: home.watchprosite.com
Part 2: home.watchprosite.com
FOR IMMEDIATE RELEASE 11 May 2011
PuristS and Ludovic Ballouard announce the Ballouard PuristS 10th Upside Down Watch
The PuristS’ family of horology and luxury websites (ThePuristS.com and PuristSPro.com) is celebrating its 10th anniversary in 2011, with a gathering of PuristS, friends, watchmakers and sponsors. A number of watchmakers and brands are issuing limited edition or piece unique watches to commemorate a decade of PuristS independence on the horological scene.
“PuristS appreciate innovation in horology and especially quirky horology as embodied in the Ludovic Ballouard PuristS 10th Upside Down watch, said Dr Melvyn Teillol-Foo (PuristSPro CEO), continuing: “Ludovic worked with Franck Muller and François-Paul Journe before setting out on his own with a technical, poetic and playful watch.”
Ludovic Ballouard explained, “The idea was to introduce a fun watch which brings a new time display in a simple context. The context had to be simple to take into account some economic realities and also to realise a watch that is reliable and easy to service. It is also collaborative in the PuristS spirit; through my relationships and working with suppliers who are also friends."
Ballouard PuristS 10th Upside Down watches – Specifications
Manual winding mechanical movement with unique (patented) "Upside Down" time indication and small second at 6 o’clock.
Platinum model: SOLD OUT .
Rose Gold model: One of Three Pieces : CHF 49,000 or USD 57,000 (already includes shipping worldwide).
Buyer responsible for local country Customs and import taxes.
Movement calibre B01; manual winding
Power reserve: Approximately 40 hours
Balance frequency: 21,600 bph/3hz.
Number of jewels: 51
Number of components: 228 (movement only)
Diameter: 35mm / 15.5 lignes
Functions
Hours indicated by the correct hour disc being right-side up; all other numbers are upside down.
Minutes indicated by central blued steel hand.
Small seconds at 6 o'clock.
Case
Case and hand engraved crown in 950 platinum or 750 rose gold
Dimensions: 41mm x 11mm
Lugs milled from solid precious metal with case
Water resistance / 30 metres / 3ATM
Dial & Hands
Titanium Dial & blued steel hands
Strap & Buckle
Black hand-stitched alligator with patented hand-engraved 950 platinum or 750 rose gold buckle.
Travel pouch hand stitched from the same leather as the strap.
Availability
Ballouard PuristS 10th Upside Down watches will be available initially to PuristS at the 10th Anniversary Party (IGOTT-2). The watch will be presented at IGOTT-2 on 30th May 2011. IGOTT-2 attendees will get priority before the rest of the PuristS worldwide.
Please send your early requests to this email: PuristS10th @ puristspro . com [remove spaces]
How to order?
1. Write to the dedicated order e-mail address: PuristS10th @ puristspro . com [remove spaces]
2. State your contact details and which model of PuristS 10th edition watch that you want.
3. State your PuristS log-in name as a check on IGOTT-2 attendance status.
4. Instructions about payment and delivery time will follow.
International Gathering of the Tribe 2 (IGOTT-2), LAS VEGAS, 30 May to 02 June 2011
This is a unique event bringing together members of the PuristS community from across the world. The 2nd IGOTT event is where watch collectors, enthusiasts and buyers gather to share in the passion of high horology. The event will take place in Las Vegas 30 May - 2 June 2011 with a series of seminars, gala dinners and watch novelty presentations. The last PuristS gathering had great success in Singapore (2004). Las Vegas is the IGOTT-2 destination with its world class facilities and easy access for our guests coming from around the world.
About PuristSPro.com
PuristSPro.com is the premier independent moderated on-line discussion forum covering haute horlogerie and luxury brands, and focused on owners, collectors and watch enthusiasts across the globe. URL: www.puristspro.com
Contact Information: Anthony Tsai, General Manager PuristSPro LLC
E-mail: AnthonyT @ PuristSPro . com [remove spaces]