Interestingly, the watch itself doesn't look bad in the steel. When I first saw the publicity photos, I was wondering what in the heck UN was thinking when they designed it. The colors were garish and the look almost cartoonish. Completely unsuited to UN which, among other strengths, has some of the best overall designed watches in the business.
Handling the watch at my local retailer I was struck first with how heavy it is. It's also a thick watch, probably more than 14mm. This helped UN pull off the dial's 3-D effect, with hands and subdials clearly differentiated in height. It also helped to blend the colors together in a way that was pleasing instead of corny. I'm still not clear where this watch stands with respect to the rest of their line-up, but at least it's not anywhere near as ugly as the photos would suggest.
Having said all that, I still think this thing is overpriced by a good thirty percent. There's a LOT of significant competition for sport chronographs in the $10k range, not to mention the $5-$7k range where the steel version of this watch should appropriately reside.
bill