The holding of the SIHH gives the opportunity to many independent brands
to organize presentations in Geneva hotels to take advantage of the
presence of retailers and journalists from around the world. These
presentations allow them to unveil the first trends of the year and at
the end to welcome in a more classy and relaxed environment than at
Baselworld their interlocutors. I found that the attitude of independent
brands was actually quite close to those of the SIHH ie that avoided to
take any unnecessary risks and they focused on presenting new versions
of existing models. The economic environment is definitely there and for
large as for small companies, caution is in order.
This is not
to say that the offer was uninteresting and my final point of view was
far from this feeling. First, for some, the year has just begun and the
real novelties will come later. Then I found in the different hotels
suites several nuggets that I liked very much.
I propose you the selection of my favorite independent watches of the 2015 Geneva watch week.