LESS expensive watches will be soon available, to the general public, that LOOK and HAVE the aesthetics of the HM4.
What will remain is only the exclusivity of PRICE and STATUS...that's OK. Anyone is free to buy..say... an LV trunk or just a box.
But the LV trunk made boxes..."cool". Cool enough to become an object of study in antiquities.
I am not being strictly academic and adhereing to journalistic parameters...you guys know what I mean. The damned LV trunks are classics, useless for travel, too expensive, but CLASSICS. ( I collect these things. I know a bit about these trunks.)
The sucess of the design and the cool factor that it has generated, is similar to the long hair, bell bottoms, and music that became the "edge"...way back when the beatles came back from Germany, yes..after 10,000 hours of work.
Yes..the MBF4 took Max to his 10,000 hours...
Yes..I feel that many wathc companies from less expensive makers, will make watches that will now have 3D cases, and later...much later...3d movements!
The world will change. No the Parmi Bugatti did not achieve that....the reason is that I believe is the man himself..Parmigiani. He was not, and remains not, the charismatic, man on the street, man minus old money, man who shares boyhood fantasies, as Max Busser.
It takes MORE than a product to make history. We all know that. We also know that it takes the right time, man, and place.
HM4...and Freak in 2002, they did it.
This message has been edited by bernard cheong on 2010-09-09 21:27:02